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Our Palo Alto Search Engine Optimization Company A. Blum Localization Services welcomes you to our official pages

Here you will discover basic to advanced level Search Engine Optimization tips and our business model which allows clients to have SEO services and SEO training!

Following are two essential ranking factors for Search Engine Optimization in 2021:

  • Knowledge sharing is the endless wonder which makes each day worthwhile and in SEO this is no different. Your success comes from blending commercial interests and niche topic knowledge sharing. Increasing the average time that visitors spend on your pages (from seconds to at least two minutes) will improve your ranking.
  • It is our contention that high-quality content creation is 60% of the ranking factor for Google. Do not underestimate the need to be consistent within deep pages and on your Twitter account which is your most powerful social media tool in SEO terms; the proof comes when your Twitter content appears live on Google.

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About Our Palo Alto SEO Company:

Our Palo Alto SEO company A. Blum Localization was founded in 2016. We provide Search Engine Optimization services combined with SEO training.

In a cute sentence, our firm believes that: “Happiness is power and happy clients are our source of joy as well as our assurance of the ‘snowball effect’ of one recommendation leading to another client”.

How our SEO business model works: Our aim is to give clients the fishing rod and end their dependency on long term maintenance contracts (which are so common in the SEO world). This is done by providing a complete “spring cleaning” of all the current digital properties (social media, blog, PDFs and core website).

First of all we determine a list of 10 high value keyword phrases for which the client wishes to rank or wishes their ranking to improve. We will be working and providing “standard” SEO services for up to 5 weeks.

The aim during this period is to get the best plugins for site speed in mobile view, to work the on-page and off-page content for proper headings, clear navigation, and many of the items you will find (lower down) in our organic SEO checklist.

As soon as the determined keyword phrases start to rank as wished, we begin to teach our client’s staff how to self manage MULTIPLE top ten results on Google for the most searched words related to the geographic area, niche topic and competition.

Our in-house SEO training is provided across California and our online workshops are naturally available across the US, and beyond. It may be of interest to African, Canadian, and French firms that training can be provided in fluent French.

About Our CEO:

Ardan Michael Blum has 30 years of Internet Marketing experience working in Europe, and the US.

Photo: Ardan Michael Blum CEO at Palo Alto SEO company A. Blum Localization Services. [Link on image takes one to].
Photo: Ardan Michael Blum

Ardan has managed the global SEO campaign of a leading Swiss private bank, several Swiss hospitals, and countless smaller firms. Starting in 2012, Ardan took on several jobs for ultra-high-net-worth individuals who needed Online Reputation Management and lasting, total discretion.

Ardan works 11 hours a day, 6 days a week at SEO, Online Reputation Management for clients and personal projects such as:

Downtown in Palo Alto:

Our Search Engine Optimization agency is situated at 345 Forest Avenue in downtown Palo Alto. We are just East of Stanford University and 6 blocks from the Hewlett-Packard Garage (known as the epicenter of Silicon Valley).

To the West is the 8000-acre Stanford University campus. Further West from Palo Alto are the Santa Cruz Mountains and the Pacific Ocean.

See more about the city of Palo Alto and its history.

Covid-19 Restrictions:

Because of the current restrictions, we are holding all our Search Engine Optimization workshops online.

We expect to return to normal operations by the end of 2021; providing our in-house SEO training across California and our online workshops across the US and beyond.

Today: For ease, we are holding office meetings (for a discussion of projects) on the charming terrace of the Rosewood (a great hotel in West Menlo Park).

Authority Content:

The World Wide Web‘s HTML structure of linking was invented to connect experts and share expertise outside of a closed network (such as the earlyer military communication systems).

Google has always aimed to stand out as an index for this type of lasting niche topic knowledge sharing.

Blending niche topic information into a commercial site is the way to go. This can be achieved with the creation of FAQs, a glossary, blog posts, and/or PDF content (always place a navigation button or link at the top of a PDF document which takes the visitor back to your core website).

60% of ranking power comes from ORIGINAL, EXPANDING content, making your presence online an authority resource. The remaining 40% in ranking power is a mix of on-page tweaks, link building and other forms of off-page Search Engine Optimization.

Google speaks of this quality in terms of E-A-T or Expertise, Authoritativeness, and Trustworthiness. There is a Google PDF to help human testers measure how well search engine algorithms are performing for a broad range of searches.

“E-A-T” is not the Grail of ranking on Google. Ranking on Google is a COMBINATION of small to large on-page and off-page tweaks with extremely informative content; the “E-A-T” criteria is a formal expression of something which has to be customized (getting you listed in the right way across local search and for different Google country extensions).

Today, a search engine’s trust for a web page is based much more on the content provided than on the number of inbound links.

Having gained the trust of a search engine, you now are gaining the trust of the visitor. Your success comes from blending commercial interests with niche topic knowledge sharing.

How you connect the dots and find a logical balance between selling or promoting a product, working for a client’s reputation, and being part of a larger process of links leading to links to more links is what defines your success. [See more about link building].

This is how Microsoft’s Bing defines keyword research:

(…) Keyword research is the fundamental first step for content creators when deciding what content to create. Performing keyword research allows you to check the phrases and keywords that searchers are querying for and their corresponding search volumes. Higher the search volume means more people looking for information on that topic and hence creating content on that topic is a good way to attract traffic to your site. (…)

Once the keywords and phrases are chosen, then we think of the main reasons a person might search for a given term. User intent may be time related, event related, and or needing information from, say, Amazon for a product. (The search query being something like “new shoes amazon”).

Search intent is so complex that Google has resorted to drop-down boxes with “People also ask” also simply known as “PAA box”.

Current advances in AI are being used to determine user intention. Among these is an AI system called MUM or Multitask Unified Model.

Link Building:


Since the earliest days of Google it was understood that inbound links to your website (known as backlinks) were a way for Google to establish trust in the connecting content based on the idea that a webmaster’s link was a recommendation of value. This process became fast abused. Today links are PART of the ranking factors but far less vital than they were 10 years ago. In fact for low-to-medium level difficulty keyword phrases you can manage with a handful of backlinks – provided you have outstanding content – to rank first (and hold that position).

Some SEO tools can provide interesting and sometimes essential insight if you are working on a corporate SEO project where backlinks count in ranking power between one massive website and another.

In addition it is generally a good idea to see what “fresh” links (made recently) are being established to your competition’s pages.

Today, with advanced algorithms and AI, you can achieve the full trust of Google’s bots from the creation of amazing content.

Said differently: Backlinks are far from dead, but for medium level difficulty keyword phrases they will be a tweak vs being a vital factor to your ranking.

Our Palo Alto SEO company’s work is exclusive to non-sponsored / organic results and generally we do NOT work on single keyword placement. In fact most SEO firms follow the tacit understanding that SEO has become far harder than it was 10 years ago and that getting high volume traffic from ranking is less and less likely. What you get is reputation management, and often medium-level traffic boosts.

For keyword phrases such as “widget / product and location” to appear on, you will generally need great content and about 30 quality inbound links. These do not include a good amount of social media mention.


Finding high quality OUTBOUND links will boost a search engine’s trust in your content as well as providing users with an expansion to your text(s).

Check-out these amazing quality resources to link to from your blog or site:

SEO Checklist:

Here, in random order, we share examples of small to important on-page and off-page SEO tips and tweaks!

  • If you are using curated content for some of your social media posts, then introduce the subject with a point of view and add related content which you have produced on the subject. Add related sources (high-level quality resources) and new, relevant hashtags. Keep the hashtags to 4 (or less). See more On Using Curated Content In Social Media.
  • Suggestion: Host your site on a Linux server to have access to the .htaccess file, which gives one the option for configuration changes on a per-directory basis.
  • An external consultant doing Search Engine Optimization for corporate projects will want the on-site webmaster, project manager, designer and others to use the same vocabulary! How to achieve this? One way: Make a slideshow with SEO terms & abbreviations. Send it to the team. Then ask them to send you any in-company expressions & abbreviations that you may not know!
  • There are many myths about SEO. In fact, there are so many that Google itself started a YouTube series to inform the public! Here is the homepage to this outstanding collection of videos.
  • Use online tools such as The Google Keyword Planner or Google Trends to give you ideas for rising searches.
  • Use Google My Business and make posts within Google My Business.
  • Optimize image size with the ‘next-gen’ format, such as WebP.
  • If you are using your primary site’s blog to include the announcement of a reoccurring event, opt to make a small dedicated site instead. This may improve your chances at having multiple top ten results. See: Getting Multiple Top Ten Results By Adding A Dedicated Site.
  • Suggestion: Backing up your files must be a part of the routine you establish. If you are using WordPress or another content management system, then make a zip of the files by getting access via the Plesk Panel / cPanel or by FTP. Then, backup the SQL file (video). Also, make a copy of all online pages that have been modified.
  • Some thoughts: Clicking or tapping are TWO very different actions and people tend to not think this out. If, for example you wish to provide added information with a tooltip (mouse-over and a little box with text appears) function, the tapping has to delicate for this to appear! In addition a tooltip is NOT the same thing as an ADA-friendly title tag that goes with a link. (In other words screen-readers may not see the javascript tooltip but WILL see the title tag which helps the user with a disability know what the link in question is about and where it is linking. The solution that I have found is to use BOTH the tooltip plugin I like and title tag information for key links. (Our main ADA-friendly system appearing in desktop mode on the top left of all pages.
  • Be sure that your link text (the words on a hyperlink to an external website) does not use your focus keywords.
  • Learn the basics of Information Architecture. See also IA basics.
  • Google provides a helpful idea generating tool for marketing and SEO – See Primer.
  • Make a plan to update your social media with original images and different texts. (Related: Google Images best practices).
  • Use a dedicated IP. See: IP addresses and DNS.
  • Use canonical URLs!
  • Think of cross linking between your pages, but avoid doing so if the connecting page has less value than the page the viewer is on (the idea of deep linking is only as good as the content you link to).
  • Use keywords in category names. (Example: towns where you provide a service, or the products you sell).
  • Think of combining your CSS files into one file.
  • There is a free and helpful extension from Google which will provide a jump to a section (in highlighted yellow) for a text selection.
  • Google has a little known page to help one identify new potential markets and start selling to customers.
  • Keep updating your social media. Example: With constant diligence, you will probably get the reward of having Tweets show up live in Google results.
  • Think about local expressions: Do not speak in miles when people use kilometers. Do not speak of values in Fahrenheit when people use Celsius. In other words: Localization is much more than translation of a text.
  • Use of at least one photo, or one video and/or other embedded content within each main site page.
  • See a first rate weekly SEO news resource.
  • Check for broken links monthly.
  • On a blog: Add “breadcrumb navigation” manually. (Many plugins make a mess of the navigation by their choice of words).


Further Reading:

Important: Whatever you learn about Search Engine Optimization must be adapted to each project. There is NO such thing in optimization (on-page or off-page) as “one size fits all”.

Palo Alto SEO company social media image - Man in cartoon holding a pencil while standing over a computer.

More SEO Basics …

About New Web Domain Endings:

The first new generic top-level domain(s) or new gTLD(s) were launched in 2014 and continue to be released. These domain extensions (example: dot, .icu) offer users a chance to have per topic niche / brand and market control.

Localization tip: Make small dedicated event related sites with international extensions.

The interesting thing about keywords in a site name vs a clever name that people will recall with ease must be thought out. Your ranking is not assured a massive boost by using new web domains. What your use of these extensions does do is it implies a dedication on a niche theme or topic; this is the true use of new web domains in the larger scope of providing content which stands out as an authority for the niche terms.

PDF And Infographics:

If you are going to have your brand / client’s brand featured in a quality site, then provide to the webmaster of that site an infographic. Include within the embed markup code a link going from your focus anchor text to your site.

For a PDF file, make a header section to allow for a navigation menu, taking PDF viewers to the home page of your website.

When using PDF files, you should know (and use) the search operator “filetype” to see which PDF documents are indexed. On Google search: “ filetype:pdf” or “keyword phrase filetype:pdf” (without the brackets). This list of advanced search operators is well made.


Along with the legal requirements related to making web content easy to understand for all users, there is a close connection with following many of the ADA rules and ranking better.

Search engines and assistive technologies (such as screen readers) are quite similar.

Other issues can be handled by a plugin. On the top right of this page you will see the tool, which is one of the best tools for ADA access.

More links about ADA and Accessibility:

We Want To Rank For “SEO Company” In The Top 10!

By the summer of 2022, we hope that this content will rank in the first ten on for the search SEO company.

Sharing tips, tweaks and new ideas about a subject our CEO fell in love with 20 years ago is how we plan to advance; updating this page 6 days a week is the plan. We might get slowed down by a month or two if you hire us at our fixed rate of 120 bucks (yes you read that right!) per hour.

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